![]() ![]() Our baby food is just like homemade, without having to actually make it yourself-made with ingredients you can trust. ![]() We chose recyclable pouches to make toddler meal prep easier for moms, dads, and caretakers. Our grab-n-go pouches were designed to make parenthood easier-each recipe was once dreamt up in our own home kitchen to make baby food yummy, nutritious, and fun. Every colorful veggie blended into our squeezable purees are Non-GMO and certified USDA Organic, grown on healthy, nutrient-rich soil. We want the best for your babe(s)-and ours. Serenity Kids veggie purees are great for those living a plant-based lifestyle or looking for vegan baby food (or meat-eaters, too!) Designed with simple ingredients for early flavor introductions, whatever your dietary preferences are, we have a pouch for your family’s lifestyle. Our vegetable puree pouches are made from high-quality farm-to-high-chair ingredients because #EveryBiteCounts®. All of our baby food is low in sugar, high in healthy fats, and free from sugary fruits, grains, eggs, nuts, dairy, gluten, added sugars, preservatives, artificial sweeteners, GMOs, and additives. If we are going to change the way the future generation eats, it has to be accessible.Serenity Kids nutrient-dense veggie pouched purees are packed with protein, vitamins, minerals, and antioxidants for growing babies and toddlers. “There is room in the market, and for everyone to target different parents and price points,” Sturzenegger said. Venture capital firms have taken notice, pumping fresh capital into food companies focused on infants and children, like Little Spoon, which raised $44 million in Series B funding in July, while Serenity Kids, offering low-sugar baby food, took in $7 million in Series A funding in June. As such, the global baby food market was valued at $67.3 billion in 2019, and is expected to grow to $96.3 billion by 2027, with $6.3 billion of that revenue coming from the U.S. Meanwhile, the shift to nutrition is providing room for many startups to disrupt the baby and child food market. Over the next 12 months, Sturzenegger plans to get Amara’s products into more grocery stores. ![]() In addition to grocery stores, the company sells via its website, Amazon and grocery stores mostly in California, but in Sprouts nationwide. The funding will enable Amara to grow fast to meet the demand as it invests in hiring, product development and brand awareness. “Amara has proven an impressive ability to scale through retail distribution and e-commerce excellence, and the funding and industry expertise from Eat Well Group will help accelerate Amara’s growth as we head into 2022,” said Marc Aneed, president of Eat Well Group, in a written statement. Little Spoon scoops up $44M to grow its children’s nutrition delivery service Organic BPA Free Highlights Ethically Sourced Free Range Chicken from Regenerative Farms in the U.S.A. Prior to taking the Series A dollars, Amara was already profitable on every order in fact, it was growing three times year over year organically and through word of mouth, but after the baby food report came out in February, Sturzenegger said the company garnered increased attention by both parents and venture capital firms. “Studies show that the food you eat from zero to seven years old impacts how you think, feel and perform later on in life,” Sturzenegger told TechCrunch “‘You are what you eat’ may be a cliché, but studies show it is also true, and parents are paying attention.” This year, Amara expanded on that to produce its Yogurt Smoothie Melts, which Sturzenegger touts as “the only melt-in-mouth snacks for babies and toddlers without any added sugar.” By contrast, Amara’s meals start as low as $1.80 per meal, in keeping with the company’s mission to provide products that cater to a wider range of family budgets. Packaged foods found on grocery shelves today often are fruit-based and high in sugar, coming in at a price point of $3 to $7 per meal and which also have to be kept cold or frozen, she added. ![]()
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